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FRESH market.

FLANDRIA quality label

All Flemish cooperatives have 1 great brand in common: FLANDRIA, the Belgian label of quality par excellence for fruit and vegetables. Additionally, our cooperatives set their own accents and have their own specialties and brands. Discover our wide range of fresh fruit and vegetables below.

From its inception in 1995, the Flandria label has given added value to a wide range of fresh produce: from fruit and vegetables grown outdoors and under glass to niche products and forgotten vegetables. Only the freshest produce that scores highly in terms of taste and intrinsic properties is awarded the Flandria approval mark. This label owes its premium position to the efforts over many years by growers and the effective quality policy of the cooperatives.

Download our Flandria product catalogue

Perfect taste and impeccable appearance

Superior quality and food safety are the pillars on which the export policy of the Belgian agricultural sector is based.

To maintain the high standards, Belgium created the Flandria label, which guarantees environmentally aware growing, quality and freshness. The Flandria label is reserved solely for top-quality products with perfect taste and impeccable appearance.

Our brands

Flandria

Flandria is the Belgian label of quality par excellence for fruit and vegetables. From its inception in 1995, the Flandria label has given added value to a wide range of fresh produce: from fruit and vegetables grown outdoors and under glass to niche products and forgotten vegetables.Flandria is committed to:

  • Sustainable production
  • Quality beyond reproach
  • Family businesses

Only the freshest produce that scores highly in terms of taste and intrinsic properties is awarded the Flandria approval mark. This label owes its premium position to the efforts over many years by growers and the effective quality policy of the cooperatives (auction houses).

Fine Fleur

  • Authentic cultivation
  • Unique product properties
  • Major involvement of producers

Fine Fleur represents authentic and seasonal local products that burst of flavour and vitamins thanks to their artisanal cultivation in the Flemish soil beneath the sun, in greenhouses or in natural soil. Fine Fleur fruit and vegetables are also distinguished by their specific choice of varieties, rapid harvest, strict sorting, extra cooling and attractive packaging. These unique product characteristics prove that Fine Fleur products are grown with passion, expertise and strong commitment by progressive growers. The Fine Fleur family includes 14 quality products: soil tomatoes, soil chicory, lettuce, courgettes, leeks, curled endive, soil strawberries, raspberries, redcurrants, blackberries, blueberries, salad greens, cauliflower and hop shoots.

Tomabel

  • Tasteful presentation
  • Major flexibility of growers
  • Optimal service

Besides great care for impeccable product quality, Tomabel growers spend a lot of time and effort on tasteful presentation of their locally grown fruit and vegetables in attractive packaging. This not only shows a strong drive and great flexibility, but also a genuine pride and appreciation of the Tomabel growers for their quality label. This close connection between grower and product perhaps typifies Tomabel the most, together with an optimal service that guarantees the buyer that he can buy Tomabel with his eyes closed. The Tomabel assortment consists of tomatoes, strawberries, mushrooms, Baby Leaf, lamb's lettuce and chicory.

Hoogstraten

Strawberries are the main quality product for our cooperative. They account for about half of our sales: more than 30 mio kg of strawberries are traded each year. . All our strawberries carry the Hoogstraten quality label and are GlobalGap certified. The strawberries are inspected and classified in uniform quality sections. On top of our strawberries we offer also a wide range of berries, cherries, tomatoes, peppers and some other vegetables.

BelOrta fruit & vegetables

A wide selection of over 120 vegetable and 30 fruit varieties, and 20 fresh herbs. Only top-quality produce earns the Flandria quality label.

BFV

Class-1 fruit and vegetables that comply with the already strict statutory requirements but that do not meet the additional requirements of the brands TRUVAL and SIRA can be supplied as a generic product under the BFV label.

Truval (BFV)

Only the very best fruit (apples, pears, strawberries, berries and cherries), amounting to some 20 to 25% of the supply, merits the name TRUVAL. Thus, especially stringent conditions are enforced before the product may bear that name. The indisputable leading position that TRUVAL has held since its foundation in 1995 clearly proves the confidence that Belgian consumers have in it.

Which products can I import?

Discover which products can be imported into your country/region, by clicking on the product names in the left column.

This is a selection of our main 75 vegetables, fruits and aromatic herbs. Didn't find what you were looking for? Then be sure to contact us please.



Apple

Artichoke

Asparagus (green)

Asparagus (white)

Baby leaf

Batavia (alternative lettuce)

Beans

Beetroot

Belgian endives

Bell Peppers

Berries

Blackberries

Blue berry

Broccoli

Brussels sprouts

Cabbage lettuce

Carrot

Cauliflower

Celeriac

Celery

Chard

Cherry (sweet)

Cherry plum

Chervil

Chinese cabbage

Courgette

Cucumber

Curly endive

Eggplant

Endive

Fennel

Gherkin

Gooseberries

Iceberg (alternative lettuce)

Jerusalem artichoke

Kale

Kiwi berry

Kohlrabi

Lamb's lettuce

Leek

Lollo (alternative lettuce)

Mange tout

Multicolor (alternative lettuce)

Mushrooms

Oak leaf (alternative lettuce)

Oyster mushrooms

Pak choi

Parsley

Parsley root

Parsnip

Pear

Peas

Peppers

Plum

Pointed cabbage

Pumpkin

Purslane

Radicchio Rosso (alternative lettuce)

Raspberry

Red cabbage

Red lettuce (alternative lettuce)

Rocket

Roman lettuce (alternative lettuce)

Salsify

Savoy cabbage

Spinach

Spring onion

Strawberry

Sweet corn

Sweet potato

Tart cherry

Tomato Specialties

Tomatoes - loose

Tomatoes - truss

Turnip

White beans

White cabbage

Winter radish

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